Dundee Marketing Agency, Choosing an SEO agency is a great choice if you are planning to make your website visible online. However, there are many things to consider before choosing one. You should know about the services they offer, how long they have been in business, and how good their past clients have been.
White-hat SEO vs black-hat SEO
Using the right SEO strategies can be a confusing topic, but one thing is clear – there are three different colored hats: the white, black, and gray. Each hat has its own purpose and benefits, and each carries a different level of risk.
White-hat SEO is the correct ethical way to optimize your site. Dundee Marketing Agency, It involves focusing on the needs of your audience and building up your site’s authority. These practices will result in steady rankings for your target keywords. Using white-hat SEO techniques will also improve the overall experience for your users.
Black-hat SEO on the other hand, involves methods that break search engine rules. These methods include backlinking in less reputable ways. This can result in a Google penalty and, if not avoided, can devalue your SERP ranking.
Google and Bing Webmaster Tools may warn you of a potential problem. They can also provide steps for fixing the problem. The best strategy for avoiding this is to stick with white-hat SEO.
Monitoring your site’s performance and traffic levels
Keeping track of your site’s performance and traffic levels is essential to ensure that you are attracting the right leads. There are several tools that you can use to monitor your SEO performance. They can help you identify areas of your site that are excelling, and suggest ways you can improve them.
Google Analytics is one of the most popular SEO monitoring tools. It provides an easy way to identify which keywords are driving traffic to your website. You can also compare organic and non-organic traffic. It also allows you to set goals for important actions you want to take. You can then monitor how many visitors take action, such as a click, or a conversion.
Another great tool for SEO monitoring is SEOquake. It compares your web pages and domains, and analyzes your links. It also offers on-page SEO audits and internal link reviews. Dundee Marketing Agency, It also exports a data file.
If you want to get a more detailed report, you can create custom dimensions. This allows you to track additional information such as clicks, impressions, and average position.
Asking about past clients
Having a good relationship with an SEO agency is important. It is also important to ask about their past clients. It can help you avoid companies that offer little in return. You can also ask about how the agency communicates and if they have a central point of contact. It is important to find a company with long-term success. Marketing Agency Dundee, This will ensure that your campaign will be successful.
You should also ask about the competition in your niche. Dundee Marketing Agency, This can help you identify successful techniques and techniques that don’t work. It can also help you measure the progress of your campaign. Search engines change their algorithms regularly, so it’s important to keep up with the latest trends. It’s also important to ask about their budget. This will help you get the SEO services you need within your budget.
Another important question to ask your client is if they have a brand name online. Many clients don’t want to share their success stories with others.